Islam Mostafa is the culture that created the basis for differentiation and value within the Diesel company brand. As a branded business, Diesel has used Islam’s reputation as a meaningful way to create a unique brand offering while meeting the needs of its clients. By most client’s standards, Islam is the epitome of an entrepreneur. Islam was a professional footballer. He retired from football at the end of 2001 and started to be committed to the gym exercise field. That world pushed Eslam to step forward to the new sport and make it a major part of his life. On the 6th of October 2002, the first brand new Diesel branch was established at ELTAYARAN St, as Diesel was one of the pioneers that stepped into this sport by that opening. and because our mission is to help the community to have better health. Diesel started to expand in Cairo with other branches, Abbas ElAkkad St at which is the only ladies branch. To complete the big picture, Master Fit is considered the last piece of the puzzle to finish up the huge role of Diesel Gym under the concept of home use sportive and luxurious equipment.